EMGuidance

Engage and add value to medical professionals

EMGuidance provides point of care relevant information to General Practitioners and Pharmacists in both the private and public sectors, as well as a range of additional medical professionals.

EMGuidance
Engage and add value to medical professionals

Engage and add value to medical professionals.

Highly contextual product informing opportunity within South Africa's first free, interactive and consistently updated, fully-referenced mobile medicines resource.

Active ingredient & product-specific tiles

Your product placed beneath the relevant active ingredient tile in the EMGuidance Medicines Section. This product tile provides the opportunity to differentiate your product and highlight the value add services offered to medical professionals. Clicking on this tile presents your product specific monograph

Product specific monograph

This provides you the opportunity to display contextually relevant, supplementary product information such as: Brand image / pack shot, links to additional content (articles / videos), Click-to-call options for medical professionals to contact your company directly, Reporting opportunities (if appropriate).

In-app notifications

Personalised and targeted in-app notifications and messaging

In-app messaging

Targeted, opt-in messaging channel.

Direct engagement with medical professionals

New product launches, CPD event notifications, product specific notifications

Highly contextual product informing opportunities

The EMGuidance Medicines Section is South Africa's most comprehensive, interactive, consistently updated and fully-referenced medicines resource.

Medicines Section
Medicines Section

The active ingredients are arranged by category and sub-category.

Personalised and targeted in-app notifications and messaging

Highly contextual product informing opportunity within South Africa’s first free, interactive and consistently updated, fully-referenced mobile medicines resource.

In-app Messaging

Targeted, opt-in messaging channel.

In-app messaging
Monthly interaction metrics reporting

Monthly interaction metrics reporting

Receive detailed monthly reports for each of your listed products:

  • Number of views and clicks
  • Number of monograph element interactions
  • Breakdown by geography, profession and worksite (public, private and mixed)
Monthly interaction metrics reporting

Ecosystem data & insights

As the EMGuidance platform grows we will be able to provide deep data and insights for each of the territories in which we are present.

Ecosystem data & insights
Ecosystem data & insights